Which is where Facebook holds significant sway, given it controls two of the world’s biggest messaging apps. But amid increasing division, and toxicity on social networks, as well as the negative impacts of ‘cancel culture’ and other response behaviors as a result of public posting, more people have shifted back to smaller groups, and sharing with like-minded, accepting people that they know and trust. Really, that’s always been the case, with people choosing to share more with their closest friends. While short video continues to rise as a key content option, private messaging is, for most people, the primary social connection platform of choice, as we’ve gradually moved away from social broadcasting, and more towards interacting in smaller, more intimate groups. That could be particularly beneficial for IGTV, if it helps to boost viewing activity in both apps. Just start a video chat within Instagram, scroll to the post you want to share then click on the share button and Watch Together” “You can now watch your favorite content directly from your Instagram feed together with your friends. That could provide another engagement option, while the cross-app functionality is, again, another big step in solidifying its integration effort, and melding together its full suite of messaging tools.įacebook’s also adding new group typing indicators, which will show when your friends are typing at the same time.
“The fan-favorite Messenger feature, polls, is now available in your Instagram DMs and cross-app group chats, making it easier for the group to decide which new show is most binge-worthy or which restaurant you all go to next weekend.” It seems determined to push ahead, with The Social Network announcing additional encryption elements for Messenger just last month, so you can expect that to become a much bigger point of debate moving forward, as Facebook looks to take the next, and biggest steps in the larger project.Īs you can see in the above image, Facebook’s also adding polls In Instagram DMs, which will also be accessible in cross-app group chats. Various governments have raised concerns about Facebook’s push to add more encryption options into its messaging tools, but with WhatsApp users already jittery about any potential data-sharing back to Facebook, there won’t be any other option, Facebook will either need to provide full encryption, in all of its messaging tools, or abandon its integration process.
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